How to create the statement of work for a copywriter?
17 Июн. 2018
A brief checklist on what is important to write in the statement of work for a copywriter.
Self-evident things. Framework of the statement of work for any text:
- Theme, key messages;
- Length of the text;
- Deadline;
- Price;
- What the text will be used for (for the main page of the website, email to clients, or it will be published in a magazine, etc.)
For rewriting:
- Source;
- Requirements for uniqueness;
- Programme or service which will be used to estimate uniqueness;
For SEO texts:
- List of keywords;
- Entry of keywords (direct - when the keywords are not changed in any way, with other words in between them, natural, etc.)
For a selling text:
- List of your advantages;
- USP;
- Key messages for handling objections;
- Portrait of the TA;
- The selling text formula (AIDA, QUEST, 4P, etc.) if you have preferences.
Not obligatory but useful additions to any article:
- Examples;
- Plan of the article.
Рубрики: English
